So when you take all the vowels out of POP UP you’re left with PPP … which makes no sense.
It’s no wonder then that Rick Owens is calling his pop up stores in New York and LondonÂ ephemere * stores.
The New York City store will open at 70-72 Wooster Street and run from July 16 to October 26th. Meanwhile, Owensâ?? London store will open at 30A Redchurch Street and run from September 4th to October 13th.
* it’s French for pop up.